Blog

Thought starters that set worlds in motion

Beyond building worlds, our team is always seeking inspiration from the world around us and reflecting on how we can continue to grow—both personally and professionally. Check out some of our musings on ways to evolve brands, thoughts that create conversation, and comments on the culture of creativity.

B2B Under 3: Talking Heads

B2B Under 3 (minutes) shares minutes-long meditations that can have a lasting impact on your approach to marketing. In the fourth video in our series, Founder & CEO Hugh Schulze shares a few tips on how to capture interview footage for talking head videos that feel more natural—to the audience, and the person on camera.
Hugh Schulze
November 7, 2022
3 minute read

B2B Under 3: would you like a storyboard with that?

B2B Under 3 (minutes) shares minutes-long meditations that can have a lasting impact on your approach to marketing. In the third video in our series, Hugh Schulze, c|change CEO, explores why storyboards are just as critical as a good script for your next B2B video.
Hugh Schulze
June 14, 2022
5 minute read

B2B Under 3: rethinking stock music

B2B Under 3 (minutes) shares brief reflections that can make a difference in your approach to marketing communications. In the second video in our series, we explore why you may want to rethink using stock music for your next B2B video project.
Hugh Schulze
April 26, 2022
5 minute read

B2B Under 3: what’s the big idea?

Creating catchy and compelling videos is all the rage today. There are 30-second videos, 90-second and so on, and each video length achieves something different. But how do you know which length is the right length for your video?
Julia Ruskin
April 6, 2022
5 minute read

4 ways to bring a B Corp mentality to the home office

Recently, we shared some big news: c|change is now a certified B Corporation! That means we met the non-profit B Lab’s high standards of social and environmental performance.
June Thiele
March 1, 2022
10 min read

“Don’t give up”: creative ways to build connection with virtual colleagues

Continuing to find more ways to stay connected, feel engaged, and deepen our relationships with each other.
June Thiele
November 12, 2020
5 min read

Exploring new worlds: The story of Adhara, our award-winning short film

Curiosity—and the possibilities that curiosity can uncover—inspired our short film “Adhara,” a movie about climate change.
June Thiele
July 20, 2020
5 min read

Abundance, scarcity and John Prine: A plea for authentic conversation

The word "abundance" during a year of need. From pandemic solutions to climate change to institutional racism we need authentic conversation.
Hugh Schulze
June 10, 2020
15 min read

Tips for celebrating Earth Day from home

At c|change, we care greatly about our community and the environment. Here are 10 green things you can do from your couch.
Joe Gustav
May 12, 2020
5 min read

ASMR: Self-care through curiosity

A short film about autonomous sensory meridian response (ASMR) and how it can be used for self-care and to improve mental health.
Carla Czesak
May 12, 2020
5 min read

Creative success: You get what you plan for

The Creative Brief is critical to getting a project started on the right foot, helps set expectations and elevates results.
Megan Palicki
May 12, 2020
5 min read

Creating under the influence: Four ways poetry can inspire deeper, more authentic engagement

The better acquainted we are with language old and new, the better able we will be able to create fresh, dazzling experiences.
Hugh Schulze
November 22, 2019
15 min read

The 5-point plan to building trust and accountability in client relationships

What’s our key to building long-lasting client relationships? It has something to do with one of our core values: Mindful Creativity.
Ryan Barrett
October 3, 2019
10 min read

Creative magic: The power of misdirection

Creative Magic: Individuals can develop their imagination and creative thinking through hard work — and maybe even a little inspiration.
Hugh Schulze
August 7, 2019
15 min read

How to better hear the “who” of new business: Warming up your cold marketing outreach

Our Marketing Director discusses how to spark marketing outreach efforts and make lead generation and qualification more effective.
Adrian Gershom
July 26, 2019
5 min read

Getting to Mū or: The art of asking better questions

The question is not how many questions you ask but asking the right ones. The right ones are the ones that provide an insight.
Hugh Schulze
May 29, 2019
15 min read

Sherlock Holmes and the case for coherence (in the midst of disruption)

What are the ways companies, departments, agencies, and employees can find ways to embrace Disruption and find creative ways forward?
Hugh Schulze
April 25, 2019
15 min read

What's your browser? Curiosity versus our default setting

What drives that initiative to change our current situation for the better?At c|change we think there is a fundamental spark: Curiosity.
Hugh Schulze
March 18, 2019
10 min read

Why do we let a robot run our Twitter?

Creating and implementing a plan to automate our Twitter account made sense with our social media goals and our client services.
Adrian Gershom
February 19, 2019
10 min read

Notes from the film set

There are three significant differences and one critical similarity between running a strategic design agency and making a movie.
Hugh Schulze
January 11, 2019
15 min read

When creativity and credibility collide

We are in the midst of a crisis in credibility. A simple search finds that term used in politics, science, economics, and psychology.
Hugh Schulze
September 20, 2018
10 min read

More than storytelling, worldbuilding

Worldbuilding is a way of fashioning a shared experience in which your customer is able to interact with your brand to help shape the landscape.
Hugh Schulze
September 20, 2018
10 min read

Worldbuilding and empathy

Worldbuilding and empathy in action: We went out and talked to seven individuals who are creating positive social change.
Hugh Schulze
September 20, 2018
10 min read
Blog

Thought starters that set worlds in motion

Beyond building worlds, our team is always seeking inspiration from the world around us and reflecting on how we can continue to grow–both personally and professionally. Check out some of our musings on ways to evolve brands, thoughts that create conversation, and comments on the culture of creativity.

B2B Under 3: Talking Heads

B2B Under 3 (minutes) shares minutes-long meditations that can have a lasting impact on your approach to marketing. In the fourth video in our series, Founder & CEO Hugh Schulze shares a few tips on how to capture interview footage for talking head videos that feel more natural—to the audience, and the person on camera.
Hugh Schulze
November 7, 2022
3 minute read

B2B Under 3: would you like a storyboard with that?

B2B Under 3 (minutes) shares minutes-long meditations that can have a lasting impact on your approach to marketing. In the third video in our series, Hugh Schulze, c|change CEO, explores why storyboards are just as critical as a good script for your next B2B video.
Hugh Schulze
June 14, 2022
5 minute read

B2B Under 3: rethinking stock music

B2B Under 3 (minutes) shares brief reflections that can make a difference in your approach to marketing communications. In the second video in our series, we explore why you may want to rethink using stock music for your next B2B video project.
Hugh Schulze
April 26, 2022
5 minute read

B2B Under 3: what’s the big idea?

Creating catchy and compelling videos is all the rage today. There are 30-second videos, 90-second and so on, and each video length achieves something different. But how do you know which length is the right length for your video?
Julia Ruskin
April 6, 2022
5 minute read

4 ways to bring a B Corp mentality to the home office

Recently, we shared some big news: c|change is now a certified B Corporation! That means we met the non-profit B Lab’s high standards of social and environmental performance.
June Thiele
March 1, 2022
10 min read

“Don’t give up”: creative ways to build connection with virtual colleagues

Continuing to find more ways to stay connected, feel engaged, and deepen our relationships with each other.
June Thiele
November 12, 2020
5 min read

Exploring new worlds: The story of Adhara, our award-winning short film

Curiosity—and the possibilities that curiosity can uncover—inspired our short film “Adhara,” a movie about climate change.
June Thiele
July 20, 2020
5 min read

Abundance, scarcity and John Prine: A plea for authentic conversation

The word "abundance" during a year of need. From pandemic solutions to climate change to institutional racism we need authentic conversation.
Hugh Schulze
June 10, 2020
15 min read

Tips for celebrating Earth Day from home

At c|change, we care greatly about our community and the environment. Here are 10 green things you can do from your couch.
Joe Gustav
May 12, 2020
5 min read

ASMR: Self-care through curiosity

A short film about autonomous sensory meridian response (ASMR) and how it can be used for self-care and to improve mental health.
Carla Czesak
May 12, 2020
5 min read

Creative success: You get what you plan for

The Creative Brief is critical to getting a project started on the right foot, helps set expectations and elevates results.
Megan Palicki
May 12, 2020
5 min read

Creating under the influence: Four ways poetry can inspire deeper, more authentic engagement

The better acquainted we are with language old and new, the better able we will be able to create fresh, dazzling experiences.
Hugh Schulze
November 22, 2019
15 min read

The 5-point plan to building trust and accountability in client relationships

What’s our key to building long-lasting client relationships? It has something to do with one of our core values: Mindful Creativity.
Ryan Barrett
October 3, 2019
10 min read

Creative magic: The power of misdirection

Creative Magic: Individuals can develop their imagination and creative thinking through hard work — and maybe even a little inspiration.
Hugh Schulze
August 7, 2019
15 min read

How to better hear the “who” of new business: Warming up your cold marketing outreach

Our Marketing Director discusses how to spark marketing outreach efforts and make lead generation and qualification more effective.
Adrian Gershom
July 26, 2019
5 min read

Getting to Mū or: The art of asking better questions

The question is not how many questions you ask but asking the right ones. The right ones are the ones that provide an insight.
Hugh Schulze
May 29, 2019
15 min read

Sherlock Holmes and the case for coherence (in the midst of disruption)

What are the ways companies, departments, agencies, and employees can find ways to embrace Disruption and find creative ways forward?
Hugh Schulze
April 25, 2019
15 min read

What's your browser? Curiosity versus our default setting

What drives that initiative to change our current situation for the better?At c|change we think there is a fundamental spark: Curiosity.
Hugh Schulze
March 18, 2019
10 min read

Why do we let a robot run our Twitter?

Creating and implementing a plan to automate our Twitter account made sense with our social media goals and our client services.
Adrian Gershom
February 19, 2019
10 min read

Notes from the film set

There are three significant differences and one critical similarity between running a strategic design agency and making a movie.
Hugh Schulze
January 11, 2019
15 min read

When creativity and credibility collide

We are in the midst of a crisis in credibility. A simple search finds that term used in politics, science, economics, and psychology.
Hugh Schulze
September 20, 2018
10 min read

More than storytelling, worldbuilding

Worldbuilding is a way of fashioning a shared experience in which your customer is able to interact with your brand to help shape the landscape.
Hugh Schulze
September 20, 2018
10 min read

Worldbuilding and empathy

Worldbuilding and empathy in action: We went out and talked to seven individuals who are creating positive social change.
Hugh Schulze
September 20, 2018
10 min read