Blog
Thought starters that set worlds in motion
Beyond building worlds, our team is always seeking inspiration from the world around us and reflecting on how we can continue to grow—both personally and professionally. Check out some of our musings on ways to evolve brands, thoughts that create conversation, and comments on the culture of creativity.
Blog
Thought starters that set worlds in motion
Beyond building worlds, our team is always seeking inspiration from the world around us and reflecting on how we can continue to grow–both personally and professionally. Check out some of our musings on ways to evolve brands, thoughts that create conversation, and comments on the culture of creativity.
GenAI has not yet tasted pineapples
Can GenAI write, paint, design, and truly demonstrate human experience? Hugh Schulze explores these questions, plus the opportunities and limitations of GenAI for marketers and agencies.
The secret of email click-through rates
Discover the secret of email click-through rates, what the data is telling you about your email strategy, and how c|change can help you improve your numbers.
Worldbuilding Through Music: Lessons from Brian Wilson and The Beach Boys
Discover the world of Brian Wilson and The Beach Boys. Explore their iconic sound and why it still matters today. Read about their worldbuilding approach, musicianship, and technology.
How to Conduct Natural Interviews for Talking Head Videos
Learn valuable interview techniques for capturing natural, engaging talking head videos. Discover strategies for relaxing your interviewee and achieving a conversational feel on camera.
How Storyboards Can Save Time and Money in Your Video Production Process
Learn how storyboards can save time and money in your video production process. See why it's a crucial step for capturing visual style. Contact us at c|change.
Why Stock Music Won't Cut It: B2B Video Marketing Tips
Maximize the impact of your B2B video marketing with original music. Learn how the right music can enhance your storytelling in this video transcript.
B2B Video Marketing: Starting with the Big Idea
Boost your B2B video marketing strategy! Discover how to create captivating videos with one big idea. Learn more from c|change's 21 years of experience.
Remote Work and Sustainability: Lessons from a Certified B Corp
Discover sustainable tips for remote work from a certified B Corp. Learn how to reduce waste, save energy, and support fair trade with these eco-friendly practices.
Staying Connected in Remote Work: How a Company Playlist Became Our Secret Weapon
Learn how c|change is staying connected while working remotely through music, games, and more. Discover the unexpected ways to foster company culture.
Unlocking Creativity: Making Our Short Film 'Adhara'
Explore the power of collaboration and unlocking creativity in the making of our short film 'Adhara'. See how we turned our curiosity into a sci-fi story.
Why Authentic Conversation is Important: Lessons from John Prine
Discover the importance of authentic conversation in today's world through the lens of John Prine's music and life. Learn valuable lessons from the late singer-songwriter's legacy on building meaningful connections with others.
10 Easy Green Initiatives You Can Do from Home
Discover 10 easy green initiatives you can do from the comfort of your own home, from contacting your representatives to encourage eco-friendly policies to composting and buying from certified B Corps. Start making a positive impact on the environment today!
Unleashing ASMR: Sensory Experiences to Boost Productivity
Explore the world of ASMR and sensory experiences for self-care and relaxation. Learn how to use ASMR as a mindful activity to help replenish your energy and curiosity. Find out more in our blog post.
From Good to Great: How the Creative Brief Makes the Difference
Learn how a well-crafted creative brief can elevate your project from good to great. Discover the key elements of a successful creative brief and why taking the time for strategic thinking can save you time and money in the long run.
Unlocking Empathy Through the Power of Poetry
Poetry has the power to connect us on a deeper level and to help us experience the world through the eyes of others. Through this post, learn how poetry can inspire empathy and help us become more compassionate individuals.
Building Lasting Client Relationships: 5 Key Strategies for Agency Success
Building and maintaining strong client relationships is crucial for the success of any agency. Learn about our five-point approach to achieving long-term success and discover how we've helped our clients achieve their goals.
Fueling Imagination with Misdirection: Unveiling the Creative Process
Unlock your creativity with the power of curiosity and misdirection. Discover how the creative process can be enhanced by embracing new perspectives and techniques. Read on to learn more.
Boost New Business Growth with Effective B2B Lead Generation
Discover effective B2B lead generation strategies to power up your new business growth. Learn how to generate and qualify leads to acquire new business using proven tactics in B2B lead generation.
Curiosity Ignited: Mastering Effective Questioning Techniques
Discover effective questioning techniques that ignite curiosity and lead to deeper insights. Learn how to ask better questions to get better answers.
Creativity in the Age of Disruption: A Survival Guide
Unlock your creativity amidst disruption with these expert tips and strategies. Find out how to turn change into an opportunity for growth and innovation.
Revolutionizing Social Media with AI: Twitter Automation
Automating your Twitter account can free up your time to focus on other aspects of your business. Learn how c|change used AI to create a Twitter Bot that tweets inspiring quotes and promotes their core values. Discover the benefits of Twitter automation for your social media strategy.
Creative Collaboration in Film: Breaking Barriers, Elevating Storytelling
Looking to enhance your storytelling in the film industry? Discover the power of creative collaboration and how breaking down barriers can lead to innovative and engaging narratives. Learn how to elevate your film projects and improve communication within your team.
Unlocking the Secrets of Believability in Advertising
The article discusses the importance of credibility in advertising and the risks of making exaggerated emotional claims. Credibility can be enhanced through measurability, relevance, and believability.
The Impact of George Lucas on Storytelling in Advertising
This post explores the impact of storytelling in advertising and the importance of worldbuilding to create more meaningful and engaging brands.
The Role of Imagination in Fostering Positive Social Change
Unleash the power of your imagination for positive social change! Explore how empathy and creativity drive innovation to transform communities. Join the movement now.
Browser Choice and Job Satisfaction: A Surprising Correlation
Did you know that the choice of web browser you use may be linked to your job satisfaction? Discover the surprising correlation between browser choice and job satisfaction in this insightful article.
