Blog
Thought starters that set worlds in motion
Beyond building worlds, our team is always seeking inspiration from the world around us and reflecting on how we can continue to grow—both personally and professionally. Check out some of our musings on ways to evolve brands, thoughts that create conversation, and comments on the culture of creativity.
B2B Under 3: would you like a storyboard with that?
B2B Under 3 (minutes) shares minutes-long meditations that can have a lasting impact on your approach to marketing. In the third video in our series, Hugh Schulze, c|change CEO, explores why storyboards are just as critical as a good script for your next B2B video.
B2B Under 3: rethinking stock music
B2B Under 3 (minutes) shares brief reflections that can make a difference in your approach to marketing communications. In the second video in our series, we explore why you may want to rethink using stock music for your next B2B video project.
B2B Under 3: what’s the big idea?
Creating catchy and compelling videos is all the rage today. There are 30-second videos, 90-second and so on, and each video length achieves something different. But how do you know which length is the right length for your video?
4 ways to bring a B Corp mentality to the home office
Recently, we shared some big news: c|change is now a certified B Corporation! That means we met the non-profit B Lab’s high standards of social and environmental performance.
“Don’t give up”: creative ways to build connection with virtual colleagues
Continuing to find more ways to stay connected, feel engaged, and deepen our relationships with each other.
Exploring new worlds: The story of Adhara, our award-winning short film
Curiosity—and the possibilities that curiosity can uncover—inspired our short film “Adhara,” a movie about climate change.
Abundance, scarcity and John Prine: A plea for authentic conversation
The word "abundance" during a year of need. From pandemic solutions to climate change to institutional racism we need authentic conversation.
Tips for celebrating Earth Day from home
At c|change, we care greatly about our community and the environment. Here are 10 green things you can do from your couch.
ASMR: Self-care through curiosity
A short film about autonomous sensory meridian response (ASMR) and how it can be used for self-care and to improve mental health.
Creative success: You get what you plan for
The Creative Brief is critical to getting a project started on the right foot, helps set expectations and elevates results.
Creating under the influence: Four ways poetry can inspire deeper, more authentic engagement
The better acquainted we are with language old and new, the better able we will be able to create fresh, dazzling experiences.
The 5-point plan to building trust and accountability in client relationships
What’s our key to building long-lasting client relationships? It has something to do with one of our core values: Mindful Creativity.
Creative magic: The power of misdirection
Creative Magic: Individuals can develop their imagination and creative thinking through hard work — and maybe even a little inspiration.
How to better hear the “who” of new business: Warming up your cold marketing outreach
Our Marketing Director discusses how to spark marketing outreach efforts and make lead generation and qualification more effective.
Getting to Mū or: The art of asking better questions
The question is not how many questions you ask but asking the right ones. The right ones are the ones that provide an insight.
Sherlock Holmes and the case for coherence (in the midst of disruption)
What are the ways companies, departments, agencies, and employees can find ways to embrace Disruption and find creative ways forward?
What's your browser? Curiosity versus our default setting
What drives that initiative to change our current situation for the better?At c|change we think there is a fundamental spark: Curiosity.
Why do we let a robot run our Twitter?
Creating and implementing a plan to automate our Twitter account made sense with our social media goals and our client services.
Notes from the film set
There are three significant differences and one critical similarity between running a strategic design agency and making a movie.
When creativity and credibility collide
We are in the midst of a crisis in credibility. A simple search finds that term used in politics, science, economics, and psychology.
More than storytelling, worldbuilding
Worldbuilding is a way of fashioning a shared experience in which your customer is able to interact with your brand to help shape the landscape.
Worldbuilding and empathy
Worldbuilding and empathy in action: We went out and talked to seven individuals who are creating positive social change.
Blog
Thought starters that set worlds in motion
Beyond building worlds, our team is always seeking inspiration from the world around us and reflecting on how we can continue to grow–both personally and professionally. Check out some of our musings on ways to evolve brands, thoughts that create conversation, and comments on the culture of creativity.
B2B Under 3: would you like a storyboard with that?
B2B Under 3 (minutes) shares minutes-long meditations that can have a lasting impact on your approach to marketing. In the third video in our series, Hugh Schulze, c|change CEO, explores why storyboards are just as critical as a good script for your next B2B video.
B2B Under 3: rethinking stock music
B2B Under 3 (minutes) shares brief reflections that can make a difference in your approach to marketing communications. In the second video in our series, we explore why you may want to rethink using stock music for your next B2B video project.
B2B Under 3: what’s the big idea?
Creating catchy and compelling videos is all the rage today. There are 30-second videos, 90-second and so on, and each video length achieves something different. But how do you know which length is the right length for your video?
4 ways to bring a B Corp mentality to the home office
Recently, we shared some big news: c|change is now a certified B Corporation! That means we met the non-profit B Lab’s high standards of social and environmental performance.
“Don’t give up”: creative ways to build connection with virtual colleagues
Continuing to find more ways to stay connected, feel engaged, and deepen our relationships with each other.
Exploring new worlds: The story of Adhara, our award-winning short film
Curiosity—and the possibilities that curiosity can uncover—inspired our short film “Adhara,” a movie about climate change.
Abundance, scarcity and John Prine: A plea for authentic conversation
The word "abundance" during a year of need. From pandemic solutions to climate change to institutional racism we need authentic conversation.
Tips for celebrating Earth Day from home
At c|change, we care greatly about our community and the environment. Here are 10 green things you can do from your couch.
ASMR: Self-care through curiosity
A short film about autonomous sensory meridian response (ASMR) and how it can be used for self-care and to improve mental health.
Creative success: You get what you plan for
The Creative Brief is critical to getting a project started on the right foot, helps set expectations and elevates results.
Creating under the influence: Four ways poetry can inspire deeper, more authentic engagement
The better acquainted we are with language old and new, the better able we will be able to create fresh, dazzling experiences.
The 5-point plan to building trust and accountability in client relationships
What’s our key to building long-lasting client relationships? It has something to do with one of our core values: Mindful Creativity.
Creative magic: The power of misdirection
Creative Magic: Individuals can develop their imagination and creative thinking through hard work — and maybe even a little inspiration.
How to better hear the “who” of new business: Warming up your cold marketing outreach
Our Marketing Director discusses how to spark marketing outreach efforts and make lead generation and qualification more effective.
Getting to Mū or: The art of asking better questions
The question is not how many questions you ask but asking the right ones. The right ones are the ones that provide an insight.
Sherlock Holmes and the case for coherence (in the midst of disruption)
What are the ways companies, departments, agencies, and employees can find ways to embrace Disruption and find creative ways forward?
What's your browser? Curiosity versus our default setting
What drives that initiative to change our current situation for the better?At c|change we think there is a fundamental spark: Curiosity.
Why do we let a robot run our Twitter?
Creating and implementing a plan to automate our Twitter account made sense with our social media goals and our client services.
Notes from the film set
There are three significant differences and one critical similarity between running a strategic design agency and making a movie.
When creativity and credibility collide
We are in the midst of a crisis in credibility. A simple search finds that term used in politics, science, economics, and psychology.
More than storytelling, worldbuilding
Worldbuilding is a way of fashioning a shared experience in which your customer is able to interact with your brand to help shape the landscape.
Worldbuilding and empathy
Worldbuilding and empathy in action: We went out and talked to seven individuals who are creating positive social change.
