Blog

Thought starters that set worlds in motion

Beyond building worlds, our team is always seeking inspiration from the world around us and reflecting on how we can continue to grow—both personally and professionally. Check out some of our musings on ways to evolve brands, thoughts that create conversation, and comments on the culture of creativity.

Blog

Thought starters that set worlds in motion

Beyond building worlds, our team is always seeking inspiration from the world around us and reflecting on how we can continue to grow–both personally and professionally. Check out some of our musings on ways to evolve brands, thoughts that create conversation, and comments on the culture of creativity.

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GenAI has not yet tasted pineapples

Can GenAI write, paint, design, and truly demonstrate human experience? Hugh Schulze explores these questions, plus the opportunities and limitations of GenAI for marketers and agencies.
Hugh Schulze
August 23, 2023
10 min read
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The secret of email click-through rates

Discover the secret of email click-through rates, what the data is telling you about your email strategy, and how c|change can help you improve your numbers.
Julia Ruskin
April 3, 2023
5 min read
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Worldbuilding Through Music: Lessons from Brian Wilson and The Beach Boys

Discover the world of Brian Wilson and The Beach Boys. Explore their iconic sound and why it still matters today. Read about their worldbuilding approach, musicianship, and technology.
Hugh Schulze
January 27, 2023
5 min read
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How to Conduct Natural Interviews for Talking Head Videos

Learn valuable interview techniques for capturing natural, engaging talking head videos. Discover strategies for relaxing your interviewee and achieving a conversational feel on camera.
Hugh Schulze
November 7, 2022
3 minute read
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How Storyboards Can Save Time and Money in Your Video Production Process

Learn how storyboards can save time and money in your video production process. See why it's a crucial step for capturing visual style. Contact us at c|change.
Hugh Schulze
June 14, 2022
5 minute read
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Why Stock Music Won't Cut It: B2B Video Marketing Tips

Maximize the impact of your B2B video marketing with original music. Learn how the right music can enhance your storytelling in this video transcript.
Hugh Schulze
April 26, 2022
5 minute read
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B2B Video Marketing: Starting with the Big Idea

Boost your B2B video marketing strategy! Discover how to create captivating videos with one big idea. Learn more from c|change's 21 years of experience.
Julia Ruskin
April 6, 2022
5 minute read
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Remote Work and Sustainability: Lessons from a Certified B Corp

Discover sustainable tips for remote work from a certified B Corp. Learn how to reduce waste, save energy, and support fair trade with these eco-friendly practices.
June Thiele
March 1, 2022
10 min read
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Staying Connected in Remote Work: How a Company Playlist Became Our Secret Weapon

Learn how c|change is staying connected while working remotely through music, games, and more. Discover the unexpected ways to foster company culture.
June Thiele
November 12, 2020
5 min read
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Unlocking Creativity: Making Our Short Film 'Adhara'

Explore the power of collaboration and unlocking creativity in the making of our short film 'Adhara'. See how we turned our curiosity into a sci-fi story.
June Thiele
July 20, 2020
5 min read
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Why Authentic Conversation is Important: Lessons from John Prine

Discover the importance of authentic conversation in today's world through the lens of John Prine's music and life. Learn valuable lessons from the late singer-songwriter's legacy on building meaningful connections with others.
Hugh Schulze
June 10, 2020
15 min read
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10 Easy Green Initiatives You Can Do from Home

Discover 10 easy green initiatives you can do from the comfort of your own home, from contacting your representatives to encourage eco-friendly policies to composting and buying from certified B Corps. Start making a positive impact on the environment today!
Joe Gustav
May 12, 2020
5 min read
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Unleashing ASMR: Sensory Experiences to Boost Productivity

Explore the world of ASMR and sensory experiences for self-care and relaxation. Learn how to use ASMR as a mindful activity to help replenish your energy and curiosity. Find out more in our blog post.
Carla Czesak
May 12, 2020
5 min read
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From Good to Great: How the Creative Brief Makes the Difference

Learn how a well-crafted creative brief can elevate your project from good to great. Discover the key elements of a successful creative brief and why taking the time for strategic thinking can save you time and money in the long run.
Megan Palicki
May 12, 2020
5 min read
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Unlocking Empathy Through the Power of Poetry

Poetry has the power to connect us on a deeper level and to help us experience the world through the eyes of others. Through this post, learn how poetry can inspire empathy and help us become more compassionate individuals.
Hugh Schulze
November 22, 2019
15 min read
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Building Lasting Client Relationships: 5 Key Strategies for Agency Success

Building and maintaining strong client relationships is crucial for the success of any agency. Learn about our five-point approach to achieving long-term success and discover how we've helped our clients achieve their goals.
Ryan Barrett
October 3, 2019
10 min read
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Fueling Imagination with Misdirection: Unveiling the Creative Process

Unlock your creativity with the power of curiosity and misdirection. Discover how the creative process can be enhanced by embracing new perspectives and techniques. Read on to learn more.
Hugh Schulze
August 7, 2019
15 min read
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Boost New Business Growth with Effective B2B Lead Generation

Discover effective B2B lead generation strategies to power up your new business growth. Learn how to generate and qualify leads to acquire new business using proven tactics in B2B lead generation.
Adrian Gershom
July 26, 2019
5 min read
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Curiosity Ignited: Mastering Effective Questioning Techniques

Discover effective questioning techniques that ignite curiosity and lead to deeper insights. Learn how to ask better questions to get better answers.
Hugh Schulze
May 29, 2019
15 min read
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Creativity in the Age of Disruption: A Survival Guide

Unlock your creativity amidst disruption with these expert tips and strategies. Find out how to turn change into an opportunity for growth and innovation.
Hugh Schulze
April 25, 2019
15 min read
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Revolutionizing Social Media with AI: Twitter Automation

Automating your Twitter account can free up your time to focus on other aspects of your business. Learn how c|change used AI to create a Twitter Bot that tweets inspiring quotes and promotes their core values. Discover the benefits of Twitter automation for your social media strategy.
Adrian Gershom
February 19, 2019
10 min read
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Creative Collaboration in Film: Breaking Barriers, Elevating Storytelling

Looking to enhance your storytelling in the film industry? Discover the power of creative collaboration and how breaking down barriers can lead to innovative and engaging narratives. Learn how to elevate your film projects and improve communication within your team.
Hugh Schulze
January 11, 2019
15 min read
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Unlocking the Secrets of Believability in Advertising

The article discusses the importance of credibility in advertising and the risks of making exaggerated emotional claims. Credibility can be enhanced through measurability, relevance, and believability.
Hugh Schulze
September 20, 2018
10 min read
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The Impact of George Lucas on Storytelling in Advertising

This post explores the impact of storytelling in advertising and the importance of worldbuilding to create more meaningful and engaging brands.
Hugh Schulze
September 20, 2018
10 min read
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The Role of Imagination in Fostering Positive Social Change

Unleash the power of your imagination for positive social change! Explore how empathy and creativity drive innovation to transform communities. Join the movement now.
Hugh Schulze
September 20, 2018
10 min read
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Browser Choice and Job Satisfaction: A Surprising Correlation

Did you know that the choice of web browser you use may be linked to your job satisfaction? Discover the surprising correlation between browser choice and job satisfaction in this insightful article.
Hugh Schulze
10 min read