In addition, the situation analysis that we craft after the discovery session facilitates alignment. That is crucial here, and has some major benefits for your marketing efforts:
It clarifies your value, differentiation, and vision.
And that helps your people and your experiences to tell a unified story.
It builds cohesion across experiences.
Each element builds on and reinforces the others, which strengthens the customer connection.
It maximizes your marketing spend.
You’re moving forward with what works. Or: measure twice, cut once.