B2B under 3: would you like a storyboard with that?

Hugh Schulze
June 14, 2022
5 minute read

B2B Under 3 (minutes) shares minutes-long meditations that can have a lasting impact on your approach to marketing. In the third video in our series, Hugh Schulze, c|change CEO, explores why storyboards are just as critical as a good script for your next B2B video.

Transcript:

When you're producing narrative films and videos of any length, you know the importance of a script. But how important is a storyboard for your process?

At c|change, a storyboard can be almost as important as a script in capturing the visual style.

Sure, we've created award-winning videos without them. But for us, a storyboard is an important step in the overall process -- one that can cost time and money if we short circuit it.

Before he was a film director, Alfred Hitchcock worked in advertising. (His first job in film was designing title cards for silent movies.)

And while he himself was a talented illustrator, when he became a director he always hired a storyboard artist to help him visualize his films.

Storyboards help everyone on the team understand -- and discuss -- the director's vision.

It allows clients to react to something more than words on a page and better align to what they see in their imagination.

Of course, storyboards are not the be-all and end-all. There's still a whole editing process for refining pacing, shot order and sound design.

The great designer, Saul Bass, did the storyboards for Hitchcock's classic, Psycho. As Bass told it, "the film went precisely as I laid it out. No changes." BUT Hitchcock’s ultimate vision went even deeper. "I must admit” Bass said, “when I finally saw it in the theater, it really scared the hell out of me."

This from the person, who drew the storyboards.

Interested in creating your own minor masterpiece? Let's collaborate on your next project.