B2B Under 3: rethinking stock music

Hugh Schulze
April 26, 2022
5 minute read

B2B Under 3 (minutes) shares brief reflections that can make a difference in your approach to marketing communications. In the second video in our series, we explore why you may want to rethink using stock music for your next B2B video project.


Filmmaker, George Lucas, has said:

"The sound and music are 50% of the entertainment."

Indeed, music is the emotional lens, the nervous system by which your audience will FEEL the story you’re trying to tell.

But because of budgets and timelines, all-too-often, B2B videos rely on STOCK music.

Now Stock Music is not (necessarily) BAD, in fact, there are so many options, you can find something to get you CLOSE to that feeling.

But think of it this way: with your script, you’ve crafted a beautiful wine, an amazing cocktail, heck, maybe an incredible meal…. Do you want to serve it up in plastic cups or on paper plates?

The better your music authentically reflects your story, the more your audience will FEEL that story.

What if – for your next film or video – you consider original music? Ask about working with a composer – the incremental increase in cost and time MAY well be worth it.

The composer WE worked with on this video is Tony Scott-Green. You can contact us or him at the emails below.

Music by: Tony Scott-Green
Contact: tony@tonyscottgreen.com

Video by: c|change
Contact: hschulze@cchangeinc.com

Interested in seeing more B2B Under 3 episodes? Click here.