Shoreline Sightseeing
Selling more tickets with smarter search advertising
Capabilities
UX design
Web development
Conversion rate optimization
Paid digital advertising
Big picture
Over our many years of partnership, Shoreline Sightseeing has become a top attraction in Chicago—including reaching the coveted top spot for tour rankings on TripAdvisor. Running Shoreline’s paid digital marketing campaigns would do even more to expand their online reach.
Starting with 2022’s touring season, we turned Shoreline’s paid digital ad operations into a lean, mean, ticket-selling machine by:
Focusing our strategy squarely on reaching audiences with high buying intent.
Continually adjusting budget to favor ad groups that were delivering the most conversions for the least cost.
Developing custom dashboards to chart our progress and for the entire team to make informed decisions together.
Testing and refining the website checkout process regularly to ensure maximum conversion rate optimization of prospective customers.
Putting the
pieces together
Shoreline’s digital ad campaigns had historically been designed to reach customers at all points in the sales funnel, from awareness through buying intent.
To simplify the approach and deliver more results, we eliminated the channels and ad formats that were producing general brand awareness but were not delivering ticket sales.
A new world for Shoreline Sightseeing
With the new strategy in place, Shoreline has seen a dramatic increase in the effectiveness of their paid digital marketing. And the improvements can all be tracked in a custom dashboard we built that measures all of the campaign key performance indicators (KPIs).
Paid search ads now offer a great return on Shoreline’s marketing investment—filling seats on Shoreline’s boats, and helping many tourists find an unforgettable experience on the water, thanks to an exceptional experience online.
"Our digital ad campaigns—and resulting ticket sales—have seen a remarkable jump this year thanks to our collaboration with c|change. Our increase in booked tours means smooth sailing for our business."
Nick Johnson
Director of Sales
Are you ready to increase your paid digital marketing ROI?
Use the form below to get in touch—because great things happen when our worlds collide.
