Top-notch UX for Chicago’s #1 boat tour
Brand strategy & identity
Starting with a discovery stage that included a competitive analysis, we developed four distinct user personas that, along with analyzing page performance, helped streamline the site structure and user flows.
To simplify the ticket-buying experience and increase conversions, we needed to work within the parameters of the third-party ticket-buying portal. Our development team used a technique called deep linking to reduce clicks in the ticket-buying process, allowing visitors to build their carts on Shoreline’s website and complete the purchase on the third-party site—with their selections transferring over.
We also took the opportunity to inject more of Shoreline’s personality into their website through an updated color palette, illustrated backgrounds, and language updates.
A new world for Shoreline Sightseeing
"Web redevelopment is a huge undertaking, but the c|change team made the process smooth as can be. We saw multiple display options at several stages of the design process, all curated with the end-user in mind. The finished site integrated well with our ticketing system and highlights our tours in a modern way. And to top it all off, delivery was on-time and on-budget, just in time for our 83rd season on the water.”
Director of Sales