Case study

Eagle Hill Consulting

An innovative refresh for an unconventional brand

Woman in a red dress smiling standing in front of a green and blue mural.

Capabilities

Brand identity
Content strategy
Website design & development
UX / UI
Copywriting
Social media strategy & campaign execution

Big picture

Throughout our years as Eagle Hill Consulting's agency of record, we've guided the brand and refined our understanding of what makes them unconventional. This deep knowledge helped us evolve their brand and build their new website, resulting in an increase in new users to the site by 40% and bumping organic traffic by 41%.

To emphasize Eagle Hill's bold, award-winning culture, we:

  1. Evolved the brand and website to be flexible and support the firm's rapid growth.

  2. Created a mobile-friendly and user-friendly website that guides and excites visitors.

  3. Established best practices and design hierarchies for the growing brand and website.

5 phones showing different screens of the Eagle Hill website.

Putting the
pieces together

Our thorough understanding of Eagle Hill enabled us to create an updated look that gave each brand element a specific purpose, including typography, color palette, and icons.

Since we knew Eagle Hill's team and services would continue to grow, we created a clear content hierarchy and organizational system for future thought leadership pieces, case studies, and reports.

Having a strong brand allowed our team the room to customize, shape, and refine the design elements of Eagle Hill's brand, which led to an enhanced user experience on web and mobile.

A new world for
Eagle Hill

Since launching the refreshed brand and website, Eagle Hill has experienced an increase in web traffic and numerous compliments from their clients and internal team about the new look and feel.

Their ongoing brand evolution keeps things feeling authentic, innovative, and fresh. As Eagle Hill's team and services grow and expand in the future, so too will their website and brand—all in perfect step.

40%
increase in new users
29%
increase in sessions
41%
increase in organic search traffic
Orange quotation marks.
c|change has been our Agency of Record since 2014. Their team consistently gets high marks for their creativity, understanding of our business, and commitment to our joint success."

Susan Nealon
Eagle Hill Consulting, CMO

Is your brand or website ready for a refresh?

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