Case study

Computer Science Teachers Association

Creating an engaging, in-person conference experience

Desktop monitor with CSTA home page and conference badge hanging on it.

Capabilities

Event branding
Website design
Copywriting
Video editing & production
Account management

Big picture

After two years of virtual conferences and exponential growth in attendance, the Computer Science Teachers Association (CSTA) returned to an in-person event for their 2022 Annual Conference. Our team was asked to design and create the event's brand with the goal of helping computer science teachers from across the country feel comfortable, excited, and energized at the annual conference.

To establish a look and feel for the conference that teachers would not only love, but see represented across all aspects of the event, we knew we needed to:

  1. Design a conference brand that stemmed from CSTA's established brand.

  2. Reflect the growth of CSTA while engaging the in-person community.

  3. Create a cohesive conference experience that celebrated and energized teachers.

Stage setup of the CSTA conference.

Putting the
pieces together

We developed several different design concepts that incorporated the bright, vibrant colors of the brand as well as shapes in the CSTA logo. Along with these visual concepts, we developed taglines to convey the energy and engagement computer science teachers could expect at the in-person event.

Moving from the chosen concept into execution, our team brought the annual conference to life through a Cvent website, social media assets, over 75 pieces of signage, 9 large activation stations, the conference stage design, and a swag pack with over 10 conference-branded items.

The bright conference branding was designed to be experienced digitally and in person, making CSTA members feel welcomed, revitalized, and connected to their broader teacher community at every touchpoint.

A new world for
computer science teachers

CSTA is the community of support for computer science teachers, creating connections and resources for teachers who often feel isolated in their schools as the sole computer science educator. The CSTA annual conference is an opportunity for these teachers to strengthen their community bonds, recharge for the school year ahead.

By designing a conference brand that was vibrant and engaging, we were able to increase the excitement around the annual conference and help achieve the ultimate goal of making computer science teachers feel appreciated for all that they do–throughout the school year and beyond.

As one conference attendee said, "CSTA is exactly what every CS teacher in our nation needs. From the hands-on experiences to the social sessions and events, it’s as energizing and engaging as advertised. I made some great connections, learned strategies, and tools to bring back to the classroom. Perhaps best of all, I feel inspired and driven to be the best I can be for my students."

1,553
conference attendees
3
day event
75
pieces of signage
9
activation structures
1,800
swag packs
Green quotation marks.
c|change served as an extension of our events and marketing team, partnering with CSTA to create an experience that elevated our brand to match the high-quality experience and content our members receive at the annual conference."

Michelle Burton
CSTA, Director of Program Operations

"c|change served as an extension of our events and marketing team, partnering with CSTA to create an experience that elevated our brand to match the high-quality experience and content our members receive at the annual conference."

Michelle Burton

Director of Program Operations

Is your brand or website ready for a refresh?

Use the form below to get in touch—because great things happen when our worlds collide.