Delivering the why and the how
From strategic communication plans to cross-platform campaigns, c|change has the strategic insights to help you with brand positioning and messaging challenges.
We deliver on both the Why of strategic communication and all of the many Hows, delivering award-winning creative across media. We’re thinkers, doers and checkers. Here’s a list of just some of our capabilities:
Social Media Strategy &
Message Alignment &
Trade Show Booth Design
Website Design &
The better we get to know your brand, your business and yes, your competition and your market opportunities, the better we can articulate your unique offering.
Our approach, broken down by level of engagement, is detailed below. (Of course, we’re ready to jump in whenever and wherever you need our help. This is the process we have seen leads to the deepest insights.)
The first step to creating a new vision for your brand, the stories you tell, and how you tell them: understanding how others see your brand right now. These interviews can range from senior executives to workers at the front lines and better yet, customers.
Strategic thinking is a critical and necessary part of what we often do after Discovery. Our strategic analysis provides concrete proposals on next steps and opens up further dialogue for advancing your brand message.
Why Articulation instead of, say, Execution? Because you don’t “execute” a brand; you articulate it, you bring it to life, give it a voice, and put it in conversation with your customers to build and deepen relationships.
Defining your mission, values and positioning helps ensure alignment not just within campaigns, but across marketing, sales and your entire company.
Mission, Vision & Values
After establishing goals and key metrics, a Message House is one of our favorite tools for creating a clear roadmap for where your campaign will go.
Campaign Goals & Metrics
Especially if time is brief, we love how Creative Briefs can set a project up for success—whether it’s a series of social media posts or a talking-head video.
Download our guide